Education Evening: Pretty Much Everything You Always Wanted to Know About Copyrights and Trademarks
What is the proper way to claim and acknowledge copyrights and trademarks? That is a question that many marketing and technical communicators have, especially in smaller organizations that have yet to develop guidelines. Even in larger organizations, the guidelines may not reflect current law or best practices. This presentation will help demystify copyrights and trademarks, and explain how to use them properly in your communications.
Speaker |
Richard McClurg is the senior marketing manager for the Medical Division at ON Semiconductor. As a member of the division's management team, he directs market-specific branding and communication strategy, develops and executes go-to-market plans and manages competitive intelligence activities. He has 17 years of experience in startups and multinational corporations, applying trademark and copyright guidelines while creating, launching and working with global brands and the related marketing and technical communications. He holds an honours bachelor of business administration (BBA) degree in addition to an MBA from Wilfrid Laurier University. |
When: |
New Date! |
Where: |
William Davis Centre, University of Waterloo, Room DC1304 | Map |
Cost: |
In Person: STC members are free; non-members are $5 Webinar: STC members are $10; non-members are $20 (to cover the cost of each network meeting line) |
Registration and Payment Method: |
Registration: Go to our Webinar Registration page to complete the registration form and for more information about paying for the webinar. In Person: Non-members may pay at the door. Webinar: We will send you the calling information for the webinar when we receive your cheque. You can have as many people at one site to watch the webinar as you like. |
Contact: |
