Write More, Write Less: Embracing the value of crafted words and images
While the word "content" is a good shorthand for words, audio, and images, it unfortunately can move us farther away from the core competency of developing good information. The theme of this presentation is that documentation teams are often spending too little time writing well; and at the same time spending too much time writing little-used information. Research and professional observation suggest that not enough time is being put into crafting text to be exactly the right text for a particular context. And writing resources for doing "agile" user assistance would be more readily available if writers would prioritize topic writing based on user need. "Writing More" while "Writing Less" can result in better utility for users and can reduce the need and load on the overall documentation development process and content management. Technical Communicators of all backgrounds will benefit from this thought-provoking presentation.
Speaker
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Joe Welinske is the president of WritersUA. WritersUA is a company devoted to providing training and information for user assistance professionals. The WritersUA/WinWriters Conference draws hundreds of attendees each year from around the world to share the latest in user assistance design and implementation. The free content on the WritersUA web site attracts over 20,000 visitors each month. Joe has been involved with software documentation development since 1984. Together with Scott Boggan and David Farkas, Joe authored two editions of the popular and pioneering book Developing Online Help for Windows. He has also taught online Help courses at the University of Washington, UC Santa Cruz, and Bellevue Community College. Joe received a B.S. in Industrial Engineering from the University of Illinois in 1981, and a M.S. in Adult Instructional Management from Loyola University in 1987. Joe was the President of STC Puget Sound Chapter from 2006-2008 and remains on the board in charge of gathering chapter sponsorships. Joe is currently Membership Director for the Puget Sound Chapter of the Usability Professionals Association. |
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When: |
Monday, February 6, 2012 @ 7:00 p.m. Doors open at 6:30pm. |
Where: |
University of Waterloo, Davis Centre, Room 1304 |
Cost: |
STC members are free; non-members are $20; non-member students are $10 (must show student ID) |
Registration and Payment Method: |
Please register with Kathryn Bender by February 1. Non-members may pay at the door. |
Contact: |
Fei Min Lorente, President, STC Southwestern Ontario chapter. |
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